Book Chapters Eric Viardot

Book Chapters 

• “Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader” in Cases on Customer-Centric Marketing Management, Jham V. and Puri S. , IGI Global, USA. (August 1,  2013).

·      “Encouraging the Development of Renewable Energy: The Role of Cooperatives” in Global Sustainable Development and Renewable Energy Systems. P. Olla, IGI Global, USA. May 2012.

·      "Taxonomy of Marketing Core Competencies for Innovation" in Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Advantage. F.S. Nobre, D. S. Walker & R. J. Harris, IGI Global, USA. September 2011.

·       “European Tour Operators: Confronting Competition in the Tourism Industry” in Exploring Corporate Strategy, 9^th Edition, G. Johnson, K. Scholes & R. Whittington , Prentice Hall. July 2011.

·       “Achieving Market Leadership for Innovation through Communication” in Strategies and Communications for Innovation, Prof. Dr. Michael Hülsmann and Dr Nicole Pfeffermann, Springer. February 2011.

·      « Country culture of France: Performance with elegance” in International Business: Country culture and corporate culture, Dr. Hyun-Sook Lee Kim and Dr. R.K. Srivastava, Excel Books, Mumbai. 2010.

·      “Corporate culture of France: Logic and Theory before results and reality” in International Business: Country culture and corporate culture, Dr. Hyun-Sook Lee Kim and Dr. R.K. Srivastava, Excel Books, Mumbai. 2010.

·      “TUI: Achieving and maintaining leadership in the European Tourism industry” in G. Johnson, K. Scholes & R. Whittington ‘Exploring Corporate Strategy’, 8ed Prentice Hall FT, pp 619-624. 2008.

·      « The New Relationships between the Global Distribution Systems (GDS) and the Travel Industry Players in Europe » in Contemporary Issues in Tourism: Perspectives and Challenges, edited by N. Papadopoulos, Vol 1 pp175-192, ISBN: 960-6672-00-X, 230 pages, 2005.