Books. Eric Viardot

Books

·      “Evolution of Innovation Management: Trends in an International Context”, Palgrave McMillan (February 2013)

·      “The Timeless Principles of Successful Business Strategy”, Springer-Verlag (September 1^st, 2011)

·      “Les plans marketing “, 2^nd edition trans. from M. McDonald with P. Chaix, De Boeck, Bruxelles (2010)

·      “Dix leçons de Stratégie”, The Book Edition, Lille (2009)

·      “ Stratégies du changement » with J. Balogun and V. Hope Hailey, Pearson Education, Paris (2005)

·      " Successful Marketing Strategy for High Tech Firms", 3rd edition, Artech House, Boston, (2004)

·       “Les plans marketing “, trans. from M. McDonald with P. Chaix, De Boeck, Bruxelles (2004)

·      “ Introduction to Information Based High Technology Services ”, Artech House, Boston, (1999) 

·      " Successful Marketing Strategy for High Tech Firms", 2nd edition, Artech House, Boston, (1998)

·      “L’Environnement dans l’Entreprise ”, L’Harmattan, Paris (1997)

·      " Successful Marketing Strategy for High Tech Firms", Artech House, Boston, (1995)

·      " Ecologie et Entreprises : les leçons de l'expérience", L'Harmattan, Paris (1994)

·      " Le Marketing de la High Tech», Publi-Union, Paris (1992)

·      « 10 Conselhos para vender con sucesso », editora Scipione, Sao Paulo (1991)

·      " 10 conseils pour emporter une vente ", Publi-Union, Paris (1991)

·      " La Vente Gagnante", Publi-Union, Paris (1990)

·      Guide du sous-traitant exportateur", Paris CFCE, (1982)

Book Chapters Eric Viardot

Book Chapters 

• “Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader” in Cases on Customer-Centric Marketing Management, Jham V. and Puri S. , IGI Global, USA. (August 1,  2013).

·      “Encouraging the Development of Renewable Energy: The Role of Cooperatives” in Global Sustainable Development and Renewable Energy Systems. P. Olla, IGI Global, USA. May 2012.

·      "Taxonomy of Marketing Core Competencies for Innovation" in Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Advantage. F.S. Nobre, D. S. Walker & R. J. Harris, IGI Global, USA. September 2011.

·       “European Tour Operators: Confronting Competition in the Tourism Industry” in Exploring Corporate Strategy, 9^th Edition, G. Johnson, K. Scholes & R. Whittington , Prentice Hall. July 2011.

·       “Achieving Market Leadership for Innovation through Communication” in Strategies and Communications for Innovation, Prof. Dr. Michael Hülsmann and Dr Nicole Pfeffermann, Springer. February 2011.

·      « Country culture of France: Performance with elegance” in International Business: Country culture and corporate culture, Dr. Hyun-Sook Lee Kim and Dr. R.K. Srivastava, Excel Books, Mumbai. 2010.

·      “Corporate culture of France: Logic and Theory before results and reality” in International Business: Country culture and corporate culture, Dr. Hyun-Sook Lee Kim and Dr. R.K. Srivastava, Excel Books, Mumbai. 2010.

·      “TUI: Achieving and maintaining leadership in the European Tourism industry” in G. Johnson, K. Scholes & R. Whittington ‘Exploring Corporate Strategy’, 8ed Prentice Hall FT, pp 619-624. 2008.

·      « The New Relationships between the Global Distribution Systems (GDS) and the Travel Industry Players in Europe » in Contemporary Issues in Tourism: Perspectives and Challenges, edited by N. Papadopoulos, Vol 1 pp175-192, ISBN: 960-6672-00-X, 230 pages, 2005.

Research Articles in academic peer journals (ABS/ ISI/ JCR/CNRS lists as well as Un-classified)

Articles in academic peer journals (ABS/ ISI/ JCR/CNRS lists as well as Un-classified)

·         “The role of cooperatives in overcoming the barriers to adoption of Renewable Energy”,Energy Policy (Forthcoming September 2013) (Impact factor: 3.382)

·         Action for Innovation: Marketing Inventions with Success. International Journal of Technology Marketing (IJTMKT), Vol8, 2. 2013.

·         “Using Innovation to Achieve Long-Term Sustainable Positions in Markets”, Special Issue edition, International Journal of Technology Marketing, Vol 7, No.2, 2012.

·         “The Financial Crisis 2008 – 2010; Winners & Losers. U.S.A., Canada, France, Mexico and India´s Perspective” (with Hyun Sook Lee, Beverlee B. Anderson, R.K. Srivastava), Business Review, Cambridge, Vol 19, 1, 2011.

·         “Una tipología de competencias claves de marketing para la innovación”, Revista de Negocios Internacionales, Vol 4, 2. 2011.

·          “The Renewed Voice of the Customer in Innovation Design”, Special Issue edition, International Journal of Technology Marketing, Vol 6, No.1, 2011.

·         “Nueve principios fundamentales para la gestión de capacidades estratégicas”, Harvard Deusto Business Review, No. 202, Junio 2011.

·         “The Impact of National Culture on Change Management”, Journal of International Management Studies, Vol 1, No.1, 2011.

• “Achieving Market Leadership: The Next Challenge for Technology Firms from Growing Countries”, Journal of Technology Management for Growing Economies, Vol. 1 No. 2. 2010.

• “Some fresh perspective about marketing high technology”, International Journal of Technology Marketing, Vol 4, N°4, 2009.
• “El impacto de los valores Latinoamericanos en la gerencia del cambio organizacional” (with Luis Felipe Calderón-Moncloa), Oikos, Nº28, 2009.
• “Marketing Strategy: Turning a High-Technology Solution into a Market Standard”, Synergy. Journal of the KJS Institute of Management Studies and Research, Vol VII, N°1, 2009.

·          “Six principles to make a technology standard”, Business Strategy Review, Vol 16, N°3, 2005.

·          “Human resources management in large information based services companies: Towards a common framework?”, International Journal of Technology Management, Vol 31, N° 3/4, 2005. (Impact Factor : 0.52)

·         “Services de haute technologie : le processus de développement des services d’information industriels », Gestion : Revue Internationale de Gestion, Vol 28, N°2, Eté 2003.

·         "Understanding the Nature of Professional Information Technology-based Services", European Management Journal, Vol 18, N°4, August 2000. (Impact Factor: 1.219)

• “ Le marketing : un élément clé de succès de la gestion des brevets pour les entreprises françaises ”, Revue Française de Marketing, N° 166, 1998.
• “Los dos métodos de segmentacion de los mercados para los productos de alta tecnologia” Revista ESIC Market, N° 100, Mayo/Agosto 1998.
• “ Stratégie et Ecologie ”, Revue Techniques de l’Ingénieur, Janvier 1998.
• “ Le rôle des dirigeants dans la réponse stratégique aux contraintes écologistes ”, Revue Economies et Sociétés, série Sciences de Gestion, N°7-8, July-August 1997.
• "Comment mettre en place une stratégie de communication "verte" réellement efficace. Les leçons de l'expérience des industries chimiques". Revue Française de Marketing, N°147,1994.
• "La place du Département Marketing dans l'organisation d'une société de haute technologie", Revue Française de gestion, N°99, June-August 1994.
• " Les deux méthodes de segmentation des marchés pour les produits de haute technologie", Revue Française de Marketing, N°139, 1992.
• " Les nouveaux outils de la Vente", Revue Française de Marketing, N°135, 1991.
• " L'utilisation du concept de vie dans la campagne présidentielle de 1981", Revue Française de Marketing, 1982.